WHO WE ARE.
NETWORK FRANCHISING INTERNATIONAL was originally established in 1980. Today the company is a full service franchise sales and marketing company that provides services to both Buyers (Investors) and Sellers (Franchisors) of franchises across Canada and around the world.
NETWORK FRANCHISING INTERNATIONAL is managed by a distinguished team of franchising experts with OVER 150 years of collective franchise experience in Canada, the USA and internationally.
Founder, President and CEO
Clifford Richler has over 35 years of extensive experience in developing franchise concepts across Canada, the United States and Internationally. His group has sold thousands of franchises, including Area Developments and Master Franchises.
Mr. Richler originally established Network Franchising International [NFI] in 1980.
Initially known as the International Franchise Network, the company started in Montreal, Quebec as a franchise marketing firm that specialized in expanding Quebec-based franchises into Ontario & Western Canada and conversely, brought Ontario-based franchises into the Quebec market.
Prior to 1980, Cliff launched his own chain of franchised outlets across Quebec and Eastern Ontario. He further developed the network system to over 100 franchises & licensed dealers, including The Bay and Zellers. The chain was later sold in 1985.
In 1988, the firm moved its corporate offices to central Toronto, Ontario and federally incorporated as Network Franchising International. Over many years, NFI has expanded its operations to service all of Canada, the United States & International.
Cliff has participated in several of the Canadian Government’s Business Trade Delegations to Europe that resulted in the expansion of several Canadian-based franchisors into Europe and Internationally.
Mr. Richler is bilingual (French and English). Cliff obtained a Bachelor of Commerce from Loyola College and a degree in Business Administration from the University of Montreal. Upon graduation, Cliff joined a major Canadian department stores chain gaining valuable experience in their various national retail store operations, project development, lease negotiations, licensing, budgeting, marketing and financing.
Through his company, NFI, Cliff continues to provide quality franchise development services to numerous Franchisors throughout North America, sharing his expertise in franchisee recruitment, manuals, site selection, lease negotiation, training, marketing, financing, advertising & all facets of operations of a Franchisor.
One of his Canadian client companies was named by Entrepreneur Magazine as the “Nation’s No.1 Franchise” in its industry, and was also ranked as the “Fastest Growing Franchise Company in Canada”. While Mr. Richler directed all of the franchise development for this business services company, he personally sold all of the new Single, Area Developments and Master Franchises in Canada, USA and Puerto Rico. In addition he re-sold dozens of the franchised locations.
In 1999, Cliff created & developed an Express concept for this franchise company that grew rapidly in Canada and the USA.
This Franchise company was publicly listed on the Toronto Stock Exchange.
In 2000, Cliff worked with a High Tech company to obtain a Patent in the emerging GPS field that was publicly listed on the NASDAQ.
Cliff has been actively involved and instrumental in taking some of his other client companies Public on various stock exchanges in Canada and the United States.
Mr. Richler is proud to lead the “finest team ever assembled” in franchise marketing & development. NFI is now Canada’s Oldest & Largest Franchise Development firm.
Network Franchising International also helps new franchisors to design and develop their new franchise programs. As the systems grow and mature, Cliff guides the clients to effective exit strategies including Mergers and Acquisitions. To email Cliff:
Canada One TV
Pro's & Con's of
Starting a Franchise
Sr. Vice President
Prior to joining Network Franchising International on June 1st, 2004, my history is as follows:
· Shareholder in a chain of OK Tire stores in BC
· Moved to Toronto to open up a chain of automotive service centres
· A shareholder in an advertising agency
· Owner of a bakery deli franchise
· Was recruited by Midas International as VP to manage Canadian and US operations
· Was transferred to Midas Australia to rebuild Australian operations
· Retired from Midas International in June, 2004, and joined Network franchising International as a Senior VP
· I have had a very successful career since joining Network franchising International working with a number of major franchisors in the Automotive, Food and Service Sector.
· With my vast history, knowledge and experience, I have provided superior service to all my clients, as a one stop agency whether its selling a new franchise, a resale, arranging financing and legal support, plus I have developed a huge data base of extremely satisfied clients.
· Looking forward to continued success working with my existing clients and exploring new opportunities, let me know how I can help you grow or sell you’re your franchise.
To email Bruno: firstname.lastname@example.org
Associate Franchise Consultant
Hector Marsilio has a diverse and extensive background covering a variety of industries, including senior marketing roles with confectionery and food manufacturing businesses, with such well-known leading Canadian brands as Life Savers, Robin Hood Multifoods and Colgate. In 1996, Hector Marsilio entered the franchise industry with Second Cup Coffee Co., initially as a franchise owner [Investor] and shortly after as Vice President, Franchise Development with the corporation [Franchisor]. In 2003, Hector left Second Cup to launch his own franchise marketing company, then joined Network Franchising International in 2004 as a Senior Franchise Consultant, primarily responsible for achieving the franchise expansion goals of the company's Food Services clients. To email Hector:
Director of Franchise Development
Brian brings a wealth of franchise business experience to the Network Team.
He has over 30 years of franchising experience both as a franchise developer and as a former franchisee.
Prior to joining the NFI Team, Brian spent the last five years as the Canadian Executive Vice President of franchise development for a leading International franchise company.
Brian handles New Franchise Development, Franchise Sales and Franchise Resales.
Brian lives in Toronto and has 3 grown children and 3 grandchildren. He was educated at Mount Royal College, Sheridan College and took Economics at University of Toronto.
Marketing & Manual Specialist
Terry joined the Network team as the Director of Marketing and Communications. He has written and developed successful franchise promotional campaigns, and has personally received National and North American marketing awards, as well as provided effective marketing concepts that went on to win CFA awards for clients. Working with new and developed franchisors, Terry designs advertising strategies, works with franchise committees, creates franchisee advertising fund programs, produces multimedia communication initiatives, and Web site design/Search engine optimization.
He has directed media responsive publicity campaigns and is a contributor to Canadian business magazines, the Toronto Star and the National Post. He also develops franchise operations, training, marketing and technical manuals. Terry's book on Small Business Marketing has been released in Canada.
To email Terry: Terry@nfi.ca
Advertising & Marketing Consultant
Amber joined NFI July 2010. She has extensive training in Advertising, Marketing, Printing and Design. Over the years Amber has worked on many client projects. Amber is constantly creating, implementing and coordinating franchise marketing materials, print projects, online advertisements and email marketing for the NFI team and clients. Amber Studied Advertising at Durham College.
Director, Western Canada Office
Bruce Winstanley is the Director of Operations for the NFI Western Canada Offices located in Calgary. Bruce provides strategic direction and assistance for qualified candidates looking to enter the franchise industry.
He is a University graduate, with over 30 years of diverse business experience to share with his clients. Previous to joining NFI, Bruce provided Franchise consultant services through an affiliation with The Business Alliance of Seattle. In addition, he has held sales and marketing positions with several major corporations. Bruce has also developed, operated and managed several of his own businesses including a retail business.
To email Bruce: Bruce@nfi.ca
Lease Negotiations/ Lease Restructuring
Andy has been an Associate with Network Franchising International since 1995.
Andy Goodman is a seasoned retail executive with more than 30+ years’ experience in franchise development, commercial real estate (site selection and lease negotiation) and small business financing.
Andy has provided a menu of franchise development services to a number of established FRANCHISORS across Canada.
He is completely conversant in all aspects of franchising; site selection, negotiating the right retail lease, any/all franchise documentation, along with the preparation and submission of financing packages.
He has spoken at many CFA and ICSC sanctioned events in “The Art of Site Selection”-- “Negotiating Retail Leases” and “Financing Small Business” and speaks regularly at the Rotman School of Business (University of Toronto) on a variety of topics relating to franchising and commercial real estate.
He has dedicated his career to fostering new businesses, cultivating landlord and banking relationships.
Corporately, Andy acquired his skill set during a long tenure at MARK’S Work Warehouse. He was an integral part of their original management team, involved in the firm’s explosive growth after Mark’s went public in 1984, well before its acquisition by the Canadian Tire Corporation.
His primary role was to identify new markets for expansion, both corporately and through development of their franchise program in single store markets across Canada. His responsibilities included real estate site selection, lease negotiation, store construction and franchising.
He relocated to Toronto from Calgary as SVP of Development (Franchising and Real Estate) in 1988 to spearhead the company’s expansion in Eastern Canada and to cultivate closer relationships with Canada’s major Landlords. Andy holds an ‘Honors B.A. in Economics from Queen’s University in Kingston, and also holds an accounting designation.
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