NETWORK FRANCHISING INTERNATIONAL was originally established in 1980. Today the company is a full service franchise sales and marketing company that provides services to both Buyers (Investors) and Sellers (Franchisors) of franchises across Canada and around the world.


NETWORK FRANCHISING INTERNATIONAL is managed by a distinguished team of franchising experts with OVER 100 years of collective franchise experience in Canada, the USA and internationally.

Founder, President and CEO

Clifford Richler has over 35 years of extensive experience in developing franchise concepts across Canada, the United States and Internationally. His group has sold thousands of franchises, including Area Developments and Master Franchises.


Mr. Richler originally established Network Franchising International [NFI] in 1980.

Initially known as the International Franchise Network, the company started in Montreal, Quebec as a franchise marketing firm that specialized in expanding Quebec-based franchises into Ontario & Western Canada and conversely, brought Ontario-based  franchises into the Quebec market.


Prior to 1980, Cliff launched his own chain of franchised outlets across Quebec and Eastern Ontario. He further developed the network system to over 100 franchises & licensed dealers, including The Bay and Zellers.  The chain was later sold in 1985.


In 1988, the firm moved its corporate offices to central Toronto, Ontario and federally incorporated as Network Franchising International. Over many years, NFI has expanded its operations to service all of Canada, the United States & International.


Cliff has participated in several of the Canadian Government’s Business Trade Delegations to Europe that resulted in the expansion of several Canadian-based franchisors into Europe and Internationally.


Mr. Richler is bilingual (French and English). Cliff obtained a Bachelor of Commerce  from Loyola College and a degree in Business Administration from the University of Montreal.  Upon graduation, Cliff joined a major Canadian department stores chain gaining valuable experience in their various national retail store operations, project development, lease negotiations, licensing, budgeting, marketing and financing.


Through his company, NFI, Cliff continues to provide quality franchise development services to numerous Franchisors throughout North America, sharing his expertise in franchisee recruitment, legal documents, manuals, site selection, lease negotiation, training, marketing, financing, advertising & all facets of operations of a Franchisor.


One of his Canadian client companies was named by Entrepreneur Magazine as the “Nation’s No.1 Franchise” in its industry, and was also ranked as the “Fastest Growing Franchise Company in Canada”. While Mr. Richler directed all of the franchise development for this business services company, he personally sold all of the new Single, Area Developments and Master Franchises in Canada, USA and Puerto Rico. In addition he re-sold dozens of the franchised locations.


In 1999, Cliff created & developed an Express concept for this franchise company that grew rapidly in Canada and the USA.

This Franchise company was publicly listed on the Toronto Stock Exchange.


In 2000, Cliff worked with a High Tech company to obtain a Patent in the emerging GPS field that was publicly listed on the NASDAQ.


Cliff has been actively involved and instrumental in taking some of his other client companies Public on various stock exchanges in Canada and the United States.


Mr. Richler is proud to lead the “finest team ever assembled” in franchise marketing & development. NFI is now Canada’s Oldest & Largest Franchise Development firm.


Network Franchising International also helps new franchisors to design and develop their new franchise programs. As the systems grow and mature, Cliff guides the clients to effective exit strategies including Mergers and Acquisitions. To email Cliff: Cliff@nfi.ca

Bruno Piva
Sr. Vice President

Prior to joining Network Franchising International on June 1st, 2004, Bruno was employed with Midas International for 20 years, 16 of which years he served as Vice-President of Franchise Operations. While with Midas, Bruno had franchise expansion responsibilities for 325 shops in Eastern Canada and the North Eastern regions of the USA and succeeded in re-franchising 30 poor performing shops located in upper NY State, Michigan, and Ohio.


He has a life-time of achievements in the franchise industry. As a Senior Franchise Consultant with Network Franchising International, Bruno now applies his expertise to helping investors avoid the pitfalls and select the right franchise, at the right price, on the right terms. To email Bruno: Bruno@nfi.ca

Hector Marsilio

Associate Franchise Consultant​

Hector Marsilio has a diverse and extensive background covering a variety of industries, including senior marketing roles with confectionery and food manufacturing businesses, with such well-known Canadian brands as Life Savers, Robin Hood and Colgate. In 1996, Hector Marsilio entered the franchise industry with Second Cup Coffee Co., first as a franchise owner [Investor] and later as Vice President, Franchise Development with the corporation [Franchisor]. In 2003, Hector left Second Cup to launch his own franchise marketing company, then joined Network Franchising International in 2004 as a Senior Franchise Consultant, primarily responsible for achieving the franchise expansion goals of the company's Food Services clients. To email Hector: Hector@nfi.ca

Brian Blakeley
Director of Franchise Development

Brian brings a wealth of franchise business experience to the Network Team.

He has over 30 years of franchising experience both as a franchise developer and as a former franchisee. 

Prior to joining the NFI Team, Brian spent the last five years as the Canadian Executive Vice President of franchise development for a leading International franchise company.


Brian handles New Franchise Development, Franchise Sales and Franchise Resales.

Brian lives in Toronto and has 3 grown children and 3 grandchildren. He was educated at Mount Royal College, Sheridan College and took Economics at University of Toronto.

To email Brian: Brian@nfi.ca


Terry Straker
Marketing & Manual Specialist

Terry joined the Network team as the Director of Marketing and Communications. He has written and developed successful franchise promotional campaigns, and has personally received National and North American marketing awards, as well as provided effective marketing concepts that went on to win CFA awards for clients. Working with new and developed franchisors, Terry designs advertising strategies, works with franchise committees, creates franchisee advertising fund programs, produces multimedia communication initiatives, and Web site design/Search engine optimization.


He has directed media responsive publicity campaigns and is a contributor to Canadian business magazines, the Toronto Star and the National Post. He also develops franchise operations, training, marketing and technical manuals. Terry's book on Small Business Marketing has been released in Canada.
To email Terry: Terry@nfi.ca

Kyla McMurray
Admin. Assistant/Graphic Designer

Kyla joined NFI October 2017. She has extensive training in Advertising and Design. Kyla coordinates all Franchise Marketing Materials. She creates Franchise Packages, Franchise marketing and Online Advertising for Clients. Kyla Studied Graphic Design at Durham College.


Bruce Winstanley
Director, Western Canada Office

Bruce Winstanley is the new Director of Operations for the NFI Western Canada Offices located in Calgary. Bruce provides strategic direction and assistance for qualified candidates looking to enter the franchise industry.


He is a University graduate, with over 30 years of diverse business experience to share with his clients. Previous to joining NFI, Bruce provided Franchise consultant services through an affiliation with The Business Alliance of Seattle. In addition, he has held sales and marketing positions with several major corporations. Bruce has also developed, operated and managed several of his own businesses including a retail business.
To email Bruce: Bruce@nfi.ca

Nasser Yousef
Franchise Development, Director MENA area office


Nasser has over 30 years of successful business Experience as an Entrepreneur, Development Manager and Sales Executive for Multinational companies and business start-ups. Has been business owner and owns two companies. He is a Certified Franchise Broker, as well as a Franchise Consultant. Mr. Nasser is Vice President, Founder and Co-Owner of the Overseas Franchise, Inc., an International Franchise Consultancy. Mr. Nasser is a systems-oriented franchise consultant who guides candidates through the Business/franchise selection process in addition to linking candidates with tools andProfessionals to help them during due diligence: i.e.: demographic market analysis, legal, Accounting, financing options, other business considerations.Ultimately, his company provides the resources to facilitate candidates’ decisions who want the ‘American Dream’ of business ownership.He is a member of The Franchise Brokers Association.
To email Nasser: Nasser@nfi.ca

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