The Big O Tires story begins back in 1962. The market for replacement tires was exploding, and independent tire dealers found themselves struggling to compete with major tire manufacturers' own company stores. This was the first big oh no. Luckily, Big O's founding fathers, a handful of progressive independent tire dealers, realized that they could band together to form a tire-buying cooperative to secure volume pricing. In the years that followed, Big O Tires evolved into a full-fledged franchise as it continued to find innovative ways to benefit independent dealerships and their customers. This was the very first Big O Yes.